How to improve your rankings in Google 3 pack

In This Article

Local business owner standing outside his store holding a sign that says OPEN

In This Article

Google Local Pack and why it matters

Ever wondered how to improve your rankings in Google 3 pack? Well, if you’re a small business owner, you know how important it is to rank high in Google searches. And if you’ve been paying attention, you also know that Google has been making changes to the way it displays results, specifically with the introduction of the Google 3 Pack.

So what is the Google 3 Pack? Simply put, it’s the top three results that appear for a given search query, and it’s determined by a combination of factors including relevance, location, and review scores.

Why does it matter? Because appearing in the top three is crucial for getting seen by potential customers. In fact, studies have shown that 62% of searchers will click on one of the top three results.

So how can you improve your chances of ranking in the Google 3 Pack? Here are a few tips:

Step 1: Optimize your Google My Business listing

To appear in Google’s 3 pack listing, also known as the Local Pack, businesses need to have a fully optimized Google My Business (GMB) listing. The first step to optimization is claiming and verifying your GMB listing. This is free to do and only takes a few minutes.

If you have already claimed and verified your listing, the next step is to optimize your GMB profile by providing as much accurate and up-to-date information as possible. Include your business name, address, phone number, category, hours of operation, website URL, and photos.

Google uses this information to determine if your business is relevant to searchers’ query and whether you are a credible source. The more complete and accurate your GMB profile is, the more likely you are to appear in the Local Pack.

Step 2: Get more positive reviews

If you’re looking to improve your rankings in Google 3 pack, one of the best things you can do is get more positive reviews. Here are a few ways to go about it:

1. Make it easy for customers to leave reviews. Add links to your Google My Business page and other review sites on your website and in your email signature.

2. Respond to all reviews, both positive and negative. This shows that you’re paying attention and care about what customers have to say.

3. Reward customers who leave positive reviews. This could be as simple as offering a discount on their next purchase or entering them into a contest.

Step 3: Build citations

If you want to improve your rankings in Google 3 pack, one of the most important things you can do is build citations. Citations are basically links to your website from other websites. The more high-quality citations you have, the higher your website will rank in Google search results.

There are a few ways to build citations. One is to submit your website to online directories such as Yelp, Foursquare, and Yellow Pages. Another way is to create business listings on popular review sites like TripAdvisor and Google My Business. You can also get citations by writing guest posts on other websites and including a link back to your site in the author bio.

Building citations can be time-consuming, but it’s worth it if you want to improve your visibility in Google 3 pack.

Step 4: Create quality content

If you’re looking to improve your rankings in Google 3 pack, one of the best things you can do is create quality content. This means writing articles that are well researched, informative, and engaging.

One way to ensure that your content is high-quality is to target keywords that are relevant to your business. This will help you attract readers who are actually interested in what you have to say.

Another tip for creating quality content is to make sure that your articles are well-written and free of errors. This will show readers that you take pride in your work and that you’re serious about providing valuable information.

By following these tips, you can create quality content that will help you improve your rankings in Google 3 pack. So get started today and see the results for yourself! Section 5: Promote your content


To conclude, here are three actionable tips you can take to improve your rankings in Google 3 pack:

1. Optimize your business listing for maximum visibility.

Make sure your NAP (Name, Address, Phone number) is accurate and up-to-date, and that you have a complete and compelling business description. Include relevant keywords and categories, and use high-quality images.

2. Encourage customer reviews and manage your online reputation.

Google relies heavily on customer reviews when determining 3 pack rankings, so it’s important to actively encourage customers to leave reviews on your Google My Business page (and other platforms). Additionally, be sure to respond to all reviews—positive or negative—in a timely and professional manner.

3. Invest in local SEO.

Local SEO is important for ranking on Google Maps, but it also has an impact on search engine rankings. Local SEO involves optimizing your website and local listings (such as Yelp) for local search.

If you need help getting your business to rank in Google local searches, Crunch Media offers affordable marketing solutions for small businesses!